(1) Of the 27% of respondents who recommend a certain brand. Source: Ipsos, online study among n=802 GPs and Pediatricians in four European markets (n=200 each in GE, UK, FR, NL), fielded in Jan-Feb 2017
(2) Herzog L, Phillips S. Addressing Concerns About Fever. Clinical Pediatrics. 2011; 50(#5): 383-390.